Mailing lists are so underrated and yet so beneficial for every blogger. With a mailing list, you have the chance to send targeted emails out to lots of your readers. This helps you promote your recent posts, provide them with unique content that helps create an attachment to your blog, and also serves as a good sales channel if you have anything to sell.
Setting up a mailing list is relatively easy, and here’s everything you need to do:
Encourage People To Join
Naturally, the first step is ensuring people actually want to join the list. So, you have to give them some form of encouragement. This is best done with incentives. Let people know that they get exclusive content if they join the mailing list. Make them feel like they miss out on something when they don’t sign up. Also, be sure to push forward the point that you won’t spam them every day, and that it’s entirely free to sign up!
Add A Form To Your Site
To get people to sign up, you need to provide them with a form. There are loads of ways you can add a form to your site, but the video above will give the best directions for you. With your form you need to ensure they put in their name and email; any other information is a bonus and entirely up to you.
Create A Database For Your Contacts
You must ensure that you’ve made a note of everyone that signs up to your mailing list. Yes, they’ll be on the actual list in your email client, but you need to add them to a database as well. If you don’t know the first thing about databases, then you can contact Training Connection to learn Microsoft Access and hone your skills. When you have the knowledge, you can start creating a database full of your contacts. Why? Because it lets you store information on everyone, including their email address, how they found your site, and so on. This is helpful as you can spot patterns that allow you to change your approach to marketing, leading you a higher success rate of people joining the list.
Create The List In Your Email Client
You can use any email client you want for your mailing list, it depends on whichever one you currently use. Here, you have to collect all the contact information from people who’ve provided it – again, this is where the database comes in handy – and add them to your email list of contacts. Once this has been done, you can create a mailing list by selecting all contacts and adding them to a specific group. In Gmail, this is done by adding people to a ‘label,’ but it may differ slightly from client to client. Then, you can just compose your emails and send them to this group. When new people sign up, you take their info and add them to the group; easy!
Now, you have a mailing list that will help push your blog forwards. This is one of the best ways to create a loyal audience, while also being an excellent tool for marketing your blog.